Digital aim for 40-year-old Auto Trader

With over 200,000 monthly visitors to the website, Auto Trader's next step will be the launch of an app. (Image: Supplied)

Daniel Dunkley

Mon, 19 Jul 2021

Car magazine Auto Trader has celebrated its 40th year in print, with its owners targeting an improved website and new app during the media company’s next growth phase.Auto Trader, which was sold by Bauer Media to management in 2019, has racked up its fourth decade in circulation under owners Ross Logue and Richie East. The magazine has shown more staying power than other Auto Trader magazines overseas. The UK’s equivalent ceased publishing in 2013, going digital-only.Logue told BusinessDesk the NZ print magazine continues...

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