How Newshub's closure could hit Three's ad revenue

How Newshub's closure could hit Three's ad revenue
(Image: NZME)
Daniel Dunkley
Warner Bros Discovery faces a battle to stabilise advertising revenue at channel Three following closure of Newshub, with some advertisers likely to ditch the broadcaster for TVNZ, experts say.Warner Bros Discovery's (WBD) proposal to close Newshub and scrap most of its NZ free-to-air TV operation, currently in consultation, could have a lasting impact on ad income, according to media agency executives, who say news bulletins remain a drawcard for NZ brands.The US owner of NZ channels, including Eden and Bravo, blamed a sharp local advertis...

More Media

Media react to Melissa Lee sacking
Politics

Media react to Melissa Lee sacking

The sector is keen to work with new minister Paul Goldsmith amid its financial crisis.

Daniel Dunkley 24 Apr 2024
Sky extends BBC content deal
Markets

Sky extends BBC content deal

The extension will see premium British dramas appear on Sky’s channels.

Daniel Dunkley 23 Apr 2024
WBD shifts risk with news deal
Media

WBD shifts risk with news deal

Warner Bros Discovery has engineered a low-risk news strategy as it cuts costs in NZ.

Daniel Dunkley 19 Apr 2024
Stuff moves into broadcast news
Media

Stuff moves into broadcast news

Newspaper publisher Stuff has agreed a deal to produce TV news on channel Three.

Daniel Dunkley 16 Apr 2024