How Newshub's closure could hit Three's ad revenue

(Image: NZME)

Fri, 01 Mar 2024

Warner Bros Discovery faces a battle to stabilise advertising revenue at channel Three following closure of Newshub, with some advertisers likely to ditch the broadcaster for TVNZ, experts say.Warner Bros Discovery's (WBD) proposal to close Newshub and scrap most of its NZ free-to-air TV operation, currently in consultation, could have a lasting impact on ad income, according to media agency executives, who say news bulletins remain a drawcard for NZ brands.The US owner of NZ channels, including Eden and Bravo, blamed a sharp local advertis...

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