Influencers back vaccination ad campaigns

Gina Williams-Folau, a co-director of social media creative and talent agency Liquorice. (Image: LinkedIn)

Mon, 18 Oct 2021

Instagram influencers have thrown their weight behind New Zealand’s covid-19 vaccination campaign as the public and private sectors try to combat disinformation across social media channels.Gina Williams-Folau, a co-director of social media creative and talent agency Liquorice, said a number of her clients had been approached to help boost vaccination numbers as part of the drive to protect the nation from the virus.According to Williams-Folau, #vaxforlive, a music industry campaign to drive vaccinations, created by bodies including Apra,...

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