Magic Talk rebrands to Today FM in ratings war

Newshub political editor Tova O’Brien will lead Today FM’s breakfast show. (Image: Supplied)

Thu, 25 Nov 2021

Magic Talk will become Today FM as owner MediaWorks attempts to gain ground on commercial rival Newstalk ZB.MediaWorks will shelve the Magic Talk brand at the start of next year, with Today FM launching in “the first quarter of 2022”.The reboot will see a host of familiar faces join the MediaWorks station.Newshub political editor Tova O’Brien will lead Today FM’s breakfast show, where the journalist will grill political figures and cover current affairs issues. O’Brien goes head-to-head with Mike Hosking, the...

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