Media agency gets creative

Vanessa Williams was hired as Calibre+Candor's new head of media operations. (Image: LinkedIn)

Thu, 03 Mar 2022

An independent media buying agency is relaunching under a new name as it aims to build a creative team and challenge bigger rivals.Auckland and Christchurch-based Media Co is rebranding as Calibre+Candor, part of a wider revamp to take on the established media buying giants.Nick Dykes, head of client services at Calibre+Candor, said the business had often flown under the radar compared to larger players in the NZ market.Unlike large media agencies, Calibre+Candor doesn’t handle client funds. It lets clients pay media outlets directly, and...

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