New TV streaming trend: pausing subscriptions

Pausing subscriptions to streaming services is becoming an increasingly ingrained habit among viewers. (Image: Emil Lendof/WSJ)

The Wall Street Journal

Sun, 17 Nov 2024

By Sarah KrouseWhen streaming-video customers want a break from their subscriptions, they are increasingly saying goodbye for now, not forever.As subscription prices rise and streaming-centric home entertainment becomes the norm, families are establishing their own hierarchies of always-on services versus those that come and go with seasons of hit shows or sports. New data from subscription analytics provider Antenna offers a deeper look at the subscription-pausing habits customers are developing as services like Netflix, Disney+ and Apple...

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