Media

Spotlight on sponsored content

Daniel Dunkley
Sat, 24 Jul 2021

NZME got caught out over its sponsored content last month (Image: BusinessDesk)

Daniel Dunkley
Sat, 24 Jul 2021

For as long as they have existed, news organisations have had to tread the delicate line between maintaining their editorial integrity and maximising advertising revenue. The inherent conflict of interest facing the media has intensified over the past decades as advertising income declines and publishers become more desperate to secure commercial income.In recent years, the prevalence of sponsored content articles has added another layer of complexity to the landscape. Paid-for articles on behalf of advertisers, often written by journ...

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Spotlight on sponsored content

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