The Wall Street Journal

YouTube podcasts have rocketed in popularity. Here's why

YouTube podcasts have rocketed in popularity. Here's why
Research shows young people find watching podcasters more engaging than having those podcasters in their ears. (Image: Emil Lendof/WSJ, iStock)
The Wall Street Journal
By Ben CohenOne of the most powerful forces in entertainment has become so pervasive in so many ways that you probably don’t even realise the full extent of its reach. But the latest way that YouTube is taking over the world might just be the unlikeliest one yet. This site best known as a place to watch videos is now the biggest platform for podcasts. Yes, podcasts. Not Spotify. Not Apple. YouTube! Because these days, we don’t just listen to podcasts. Now we watch podcasts.  It’s a profound shift that...

More Media

BusinessDesk appoints Jaime Lyth
News in Brief

BusinessDesk appoints Jaime Lyth

BusinessDesk continues to grow. 

Staff reporters 05 Nov 2025
Trade Me parent company appoints Owen Wilson as director
Finance

Trade Me parent company appoints Owen Wilson as director

Wilson was CE of $A30b Australian digital-property company Rea Group Ltd.

Staff reporters 04 Nov 2025
TVNZ’s new chair is a no-nonsense corporate dealmaker
News in Brief

TVNZ’s new chair is a no-nonsense corporate dealmaker

One of New Zealand’s most respected corporate dealmakers has been appointed chairman of TVNZ – the Government’s biggest move yet in the shake-up of the public broadcaster’s board and operation.Retiring Goldman Sachs NZ managing director and chief executive Andrew Barclay will rep...

Staff reporters 30 Sep 2025
Jim Grenon acquires more NZME shares
Markets

Jim Grenon acquires more NZME shares

NZME director Jim Grenon has acquired another one million NZME shares, according to a new NZX notice, and is moving closer to becoming the company’s biggest shareholder.The businessman now holds 34,694,802 shares of the media business, which owns the NZ Herald, representing a sta...

Staff reporters 26 Sep 2025