YouTube podcasts have rocketed in popularity. Here's why

Research shows young people find watching podcasters more engaging than having those podcasters in their ears. (Image: Emil Lendof/WSJ, iStock)

The Wall Street Journal

Sun, 24 Nov 2024

By Ben CohenOne of the most powerful forces in entertainment has become so pervasive in so many ways that you probably don’t even realise the full extent of its reach. But the latest way that YouTube is taking over the world might just be the unlikeliest one yet. This site best known as a place to watch videos is now the biggest platform for podcasts. Yes, podcasts. Not Spotify. Not Apple. YouTube! Because these days, we don’t just listen to podcasts. Now we watch podcasts. It’s a profound shift that...

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