Another NZ tech company sells for big bucks

Serato’s products have a strong international following. (Image: Serato)

Wed, 12 Jul 2023

New Zealand DJ software company Serato Audio Research is to be acquired by Japanese company AlphaTheta.While the terms of the deal have not been disclosed, the NZ Herald reported it involves an initial payment of US$70 million (NZ$113m), plus target-based earnouts.The need for Overseas Investment Office clearance puts the deal at a minimum of $100m.Serato was founded in Auckland in 1998 by AJ Wilderland (formerly AJ Bertenshaw) and Steve West and sells a range of software products for DJs worldwide.Serato chief executive Young Ly...

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