Events: beware the corporate silent disco

(Image: Getty)

Fri, 17 Mar 2023

Broadly speaking, in the corporate public relations world, the word ‘event’ can trigger a range of reactions.On one extreme end of the spectrum, you have PR people who view the event organising aspect of the profession as the perfunctory delivery of a nice-to-have obligation that needs to be kept under budget first and foremost. They see venues, sausage rolls and seating arrangements as interchangeable, administrative and secondary to the ‘real work’, performed at a desk in front of a computer or around a meeting ro...

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