Forget commodities, the big opportunity in Asia is digital

Asia-Pacific is in the midst of a consumer app boom. (Image: Getty)

Thu, 21 Jul 2022

Here’s a statistic likely to catch the attention of any New Zealand exporter – more than one billion more Asians are set to become middle class by 2030.Around 300 million of them will be added in China, according to the World Data Lab, while India’s middle class will double to 800 million. Tens of millions more in South East Asia will become middle class, defined as households spending between US$11 (NZ$17.64) and US$110 per day.For our dairy, meat and wine producers, that adds up to more consumers with the disposable inc...

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