How to protect your business's brand

How to protect your business's brand
Setting up a fast-food business with the name Macdonald's is likely to get you into trademark difficulties with another well-known brand. (Image: Warren Buckland)
Georgina Toomey
As a business owner, you no doubt take pride in your business’ hard-won reputation, which you have built by consistently providing quality products and services to your customers. Your brand represents this reputation, so it is essential to protect it from being copied or tarnished by competitors. This article explains how to use trademarks and other related strategies to protect your business’s brand from misuse.Develop unique branding materialsDeveloping unique branding materials can increase your brand’s visibility and...

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