Lessons from the castle: how to sell a new mayor to Auckland

The pomp and ceremony helped sell us on the idea of a new monarch. (Image: Getty)

Fri, 07 Oct 2022

I hadn’t really planned on watching the Queen’s funeral. I had no strong feelings either way, other than (along with everyone else in the public relations industry in the Commonwealth, probably) I was frantically re-planning work that depended on a much clearer media cycle.I switched the live coverage on when I saw a snippet of a video on Twitter and realised that the dulcet tones of the BBC narrator made for excellent background noise during an evening of work.Around the time that the New Zealand soldiers appeared in the proce...

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