Perception is money: why media relations are top of mind for businesses in 2024

Perception is money: why media relations are top of mind for businesses in 2024
(Image: Getty)
Chamanthie Sinhalage-Fonseka
Belts are tightening, social cohesion is becoming increasingly more tenuous, regulators, customers and the public are scrutinising every last inch of corporate behaviour against their standards, and it is becoming increasingly difficult to distinguish humans from bots on online platforms – and that's just in New Zealand. Suffice it to say, leading a NZ business in 2024 is set to be a complex task, whatever your size and market position.That complexity also means that how the media – particularly the news media – holds...

More Opinion

Why luxury needs a wake-up call
Opinion Fashion

Eden Bradfield: Why luxury needs a wake-up call

The focus should be on selling consumers a lifestyle, not just status symbols. 

Facebook is no place for risky financial investment offers
Opinion

Maria Slade: Facebook is no place for risky financial investment offers

Misleading ads continue to be thrust in the faces of Mum and Dad investors.

Maria Slade 30 Jun 2025
Money, Money, Money
Opinion

Simon Robertson: Money, Money, Money

Like it or not, everything digital is coming.

Simon Robertson 28 Jun 2025