Perception is money: why media relations are top of mind for businesses in 2024

(Image: Getty)

Fri, 19 Jan 2024

Belts are tightening, social cohesion is becoming increasingly more tenuous, regulators, customers and the public are scrutinising every last inch of corporate behaviour against their standards, and it is becoming increasingly difficult to distinguish humans from bots on online platforms – and that's just in New Zealand. Suffice it to say, leading a NZ business in 2024 is set to be a complex task, whatever your size and market position.That complexity also means that how the media – particularly the news media – holds...

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