Opinion

Putin's war is a challenge to global corporate conscience

David Brain
Sat, 28 May 2022

Putin's war is a challenge to global corporate conscience
Don't underestimate the impact of "de-arching" on ordinary Russians. (Image: Getty)
David Brain
Sat, 28 May 2022
The mid-May announcement by McDonald’s that it is selling off its entire business in Russia is the most significant move yet by the corporate world in response to Russia’s war in Ukraine.McDonald’s says, “the company expects to record a charge, which is primarily non-cash, of approximately US$1.2-1.4 billion”. Even for a business valued at US$240b that is quite a hit.But McDonald’s exit is significant because its opening in Russia 30 years ago was the most potent commercial symbol that, after years of cold wa...

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