Spark’s brain-rot era: What is next for the beleaguered telco?

Spark’s brain-rot era: What is next for the beleaguered telco?
Spark has gone from a place of market dominance to a plummeting share price. (Image: NZME)
Eden Bradfield
It’s hard to think of a company on the NZX that had it all and then proceeded to burn it all in a stunning display of condescension more than Spark.I mean, sure, globally, a bunch of companies managed to do this: WeWork or Yahoo! after the latter purchased Tumblr – then a highly popular internet medium – for US$1 billion (NZ$1.7b) and proceeded to decimate it, selling it on for US$3 million (that’s a US$996m loss, for those counting at home).And there are cases such as The Warehouse, but Spark had a virtual monopoly at o...

More Opinion

Why we all need to build an AI agent – now
Opinion

Peter Griffin: Why we all need to build an AI agent – now

Knowing how to harness and guide AI will be a skill that defines the future of work. 

Oz's back door for bad investment products to NZ
Opinion

David Chaplin: Oz's back door for bad investment products to NZ

The information flow for TTMR products seems to have a few glitches.

David Chaplin 05 Aug 2025
NZ's 15% reminder power writes the rules
Opinion

Dileepa Fonseka: NZ's 15% reminder power writes the rules

The tariff change from the US underlines a worrying change in international trade.

Dileepa Fonseka 04 Aug 2025