Spark’s brain-rot era: What is next for the beleaguered telco?

Spark has gone from a place of market dominance to a plummeting share price. (Image: NZME)

Sat, 12 Jul 2025

It’s hard to think of a company on the NZX that had it all and then proceeded to burn it all in a stunning display of condescension more than Spark.I mean, sure, globally, a bunch of companies managed to do this: WeWork or Yahoo! after the latter purchased Tumblr – then a highly popular internet medium – for US$1 billion (NZ$1.7b) and proceeded to decimate it, selling it on for US$3 million (that’s a US$996m loss, for those counting at home).And there are cases such as The Warehouse, but Spark had a virtual monopoly at o...

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