What AI’s rewriting of search means for marketers

There’s a quiet revolution happening in search. (Image: Getty)

Tue, 06 May 2025

There’s a quiet revolution happening in search. Have you noticed? Are you a victim or a participant?Artificial intelligence-driven (AI) behaviour is rapidly reshaping how people are finding what they need on the internet and how web content is surfaced and consumed, chipping away at organic traffic and keyword rankings – and marketers are starting to feel it.Google (and Bing and the rest of the search minnows) have long been the digital gatekeepers.But things are changing – and fast.Curiosity and conversionI wrote a while back...

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