Creaming it: Why Fonterra is so bullish on China’s foodservice market

Fonterra's foodservice products on display at its stall at the China International Import Expo. (Image: BusinessDesk)

Mon, 02 Dec 2024

A butter-filled croissant, a sweet custard cream pastry and an egg tart. Those were some of the immaculately presented products in the cabinet at a Butterful & Creamorous bakery shop in Shanghai, China, on a Sunday afternoon. Down the road, Chagee promotes its Green Tea Macchiato as having a layer of fresh New Zealand cream cheese on top.It’s supplying dairy ingredients to those types of businesses Fonterra has made a key part of its new strategy to increase returns to its farmer-owners. Known through its brand name Anchor F...

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