Export opportunities stifled by ‘absurd’ labelling rules, says natural health industry

NZ exports $600m of natural health products – we could nearly double that if it weren't for outdated regulations, says the industry. (Image: Pharma NZ)

Jem Traylen

Fri, 09 Aug 2024

Manufacturers of natural health products are seeking an urgent fix to an “absurd” regulatory situation they say is costing them half a billion dollars in exports.After two decades of waiting for a fix, it appears that removing this export barrier will require adding six words to a bill currently before Parliament.The current Government is the fifth in succession to review the regulation of outdated dietary supplement regulations made under the Food Act, which will have its 40th anniversary next year.However, the fast-growing $2.3 bi...

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