Fonterra launches new 'wellbeing solution brand'

Fonterra's chief innovation and brand officer Komal Mistry-Mehta described Nutiani's growth potential as “significant”. (Image: Fonterra)

Riley Kennedy

Wed, 07 Sep 2022

Fonterra has launched a new “wellbeing solution brand” targeting the medical and wellbeing nutrition markets.The dairy giant has described the growth opportunity for the new business-to-business brand, Nutiani, as “significant”.Chief innovation and brand officer Komal Mistry-Mehta said the creation of Nutiani brings to life concepts that help customers tailor their products to meet consumers’ evolving wellbeing nutrition needs.Nutiani would offer “end-to-end solutions” to customers through a combination...

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