Fonterra takes the wheel in Parmesan translation case

Fonterra takes the wheel in Parmesan translation case
Fonterra sells its Parmesan cheese through its Perfect Italiano brand. (Image: NZME)
Riley Kennedy
Fonterra Co-operative Group has won a Singaporean legal battle over whether Parmesan cheese translates to mean Parmigiano Reggiano.The New Zealand dairy co-operative challenged an earlier ruling that Parmesan was a translation of Parmigiano Reggiano – a geographical indication (GI) that protected production from specific territories.The dairy giant sells its Parmesan cheese through its Perfect Italiano brand, part of its intended divestment of its consumer business.ArgumentThe dispute goes back to when Italian-government-backed Consorzio...

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