Fonterra targets middle-class with green credentials

Fri, 06 Nov 2020

Fonterra is not only under pressure from the government to adhere to stricter environmental regulations, but its customers are also upping the ante.The milk processor's 9,461 farmer shareholders are facing the pinch of growing regulation. New freshwater standards will require individual farm plans, there are stricter rules to keep stock from waterways and new controls for winter grazing feedlots. The shift hasn't all been one-way. The overhaul of the nation's dairy sector laws gave Fonterra the option to reject applications fro...

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