Selling Fonterra’s brands business is the right call

(Image: NZME)

Thu, 25 Sep 2025

As a former managing director of Fonterra Brands, I have been following the recent debate over the sale of the consumer brands with interest. My team and I helped build these brands into what they are today.While I will be sad to see them go, I recognise the realities involved.I know how challenging it is to run a global dairy consumer business out of Auckland using New Zealand milk, having competed with entrenched global players for many years.Large global companies focused on fast-moving consumer goods (FMCG), such as Nestlé, Danone, a...

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