Simon Limmer on switching from red meat to wine

Simon Limmer was the chief executive of Silver Fern Farms before joining Indevin. (Image: Indevin)

Mon, 07 Oct 2024

If Simon Limmer is having lamb, he’s likely to go with a pinot noir.For beef, it’s likely a cabernet sauvignon.“Ngakirikiri [a Villa Maria brand] would go well with Silver Fern Farms’ beef,” he said.Limmer should know as he finished a six-year stint as Silver Fern Farms’ (SFF) chief executive this year and is now leading Indevin Group – New Zealand’s largest producer and exporter of wine.Indevin was founded 20 years ago by Duncan McFarlane, who Limmer replaced as CEO, as a company providing contra...

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