The grass-fed boost to NZ’s China brand a 'significant opportunity'

MPI's Jenny Cameron, Fonterra's Richard Allen, Zespri's Jason Te Brake and Silver Fern Farms' Dan Boulton speaking at the China Business Summit on Friday. (Image: BusinessDesk)

Riley Kennedy

Mon, 21 Jul 2025

The Government’s backing of a new grass-fed certification scheme is a significant opportunity to push deeper into China’s premium market, two of New Zealand’s largest exporters say.The voluntary scheme, officially launched at Fieldays last month, sets a definition for grass-fed products in both meat and dairy, aimed at competing with premium international markets.Producers who meet the standard can be assessed and display the certification on their products, allowing them to be marketed worldwide.Grass-fed is a key part of NZ&...

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