Promoter ducked inquiries about inappropriate AdWords use

The FMA has pinged investment provider Finbase for using AdWords. (Image: Supplied)

Thu, 16 Oct 2025

Property investment provider Finbase was already under investigation by the Financial Markets Authority when it refused to comment on its use of Google AdWords to promote wholesale offers earlier this year.The Financial Markets Authority (FMA) has warned HP Capital, trading as Finbase, over “serious breaches” of financial markets regulations, including misleading the public and using Google Ads (AdWords) to inappropriately target investors.The breaches related to its Single Investment product, a wholesale offer that invests in first...

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