The Wall Street Journal

The multimillion-dollar condo fitted the bill – but it was the faux plants that sold it

The multimillion-dollar condo fitted the bill – but it was the faux plants that sold it
Beth Ann Shepherd stages homes down to the smallest details, including top designer accessories that subconsciously draw in discerning potential buyers. (Image: Wall Street Journal)
The Wall Street Journal
By Alina DizikAfter moving to New York City from suburban California, Diana Obrand couldn’t quite envision what her next home might look like. Luckily, she didn’t have to.The detailed staging of the loft in Tribeca she saw during her house-hunting effort left nothing to the imagination. An inviting Hans Wegner Flag Halyard chair was in the corner, a tall driftwood sculpture accentuated the ceiling height in the open-plan space and the print in the guest bedroom impressed the friend who went with her on a subsequent trip to see the u...

More Property

Company behind 120-unit QT development faces liquidation
Property

Company behind 120-unit QT development faces liquidation

The debt collector says the company "don't pay their bills".

Beachlands South development appeals settled
Property

Beachlands South development appeals settled

Appeals challenging the approval of a plan change for the Beachlands South development have been settled, paving the way for the multi-billion dollar project to proceed.“The success of negotiating a sensible outcome means that the development process can now move forward with the...

Staff reporters 11 Dec 2024
Winton 'stands to gain millions': MP
Property

Winton 'stands to gain millions': MP

The proposed fast-tracking of Sunfield is 'cronyism', local MP claims.

Maria Slade 11 Dec 2024
Olliver avoids bankruptcy – for now
Property

Olliver avoids bankruptcy – for now

A bid by BNZ to bankrupt the developer has been adjourned until February.

Maria Slade 10 Dec 2024