Ground control to major Fogg: a nuts marketing ploy

Roman Jewell founded Fix & Fogg with his wife Andrea Jewell in 2014. (Image: Supplied)

Thu, 16 May 2024

On March 3, Fix & Fogg became the first New Zealand food company to have its product aboard a US National Aeronautics and Space Administration voyage to the International Space Station.The American space agency, Nasa, approached the Wellington-based nut butter outfit one year earlier and asked if it could design a product that could be consumed in space.Without knowing exactly what was required, the company said "yes".On May 9, a week after Fix & Fogg launched a public relations campaign to draw attention to the collaboration,...

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