NZ retailers embrace Black Friday: will shoppers?

Black Friday sales in the US last year topped US$9b. NZ sales aren't likely to reach that target.(Image: Getty)

Fri, 26 Nov 2021

Thanksgiving is such an American celebration commemorating the pilgrims' first harvest festival in 1621 that's held on the fourth Thursday in November.Its relevance to New Zealand is non-existent.But the sales day after Thanksgiving, known as Black Friday, has been going since the 1950s and used to be the highest-grossing retail event globally.Such is the power of American culture, it has become a significant feature of NZ's retail scene.Briscoe Group managing director Rod Duke plans to make a weekend of it this year but said his Br...

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