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NZ retailers embrace Black Friday: will shoppers?

Jenny Ruth
Fri, 26 Nov 2021

NZ retailers embrace Black Friday: will shoppers?
Black Friday sales in the US last year topped US$9b. NZ sales aren't likely to reach that target.(Image: Getty)
Jenny Ruth
Fri, 26 Nov 2021
Thanksgiving is such an American celebration commemorating the pilgrims' first harvest festival in 1621 that's held on the fourth Thursday in November.Its relevance to New Zealand is non-existent.But the sales day after Thanksgiving, known as Black Friday, has been going since the 1950s and used to be the highest-grossing retail event globally.Such is the power of American culture, it has become a significant feature of NZ's retail scene.Briscoe Group managing director Rod Duke plans to make a weekend of it this year but said his Br...

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