Online trader 1-Day's misleading deals picked up in global sweep

1-Day used tactics known as "scarcity claims" to encourage consumers to purchase quickly. (Image: Getty)

Mon, 12 Sep 2022

Online retailer 1-Day, which was this week fined $840,000 for misleading "today only" claims, was nabbed during an international sweep of online websites in 2019.The global internet action discovered that more than a fifth of the 1,300 websites reviewed appeared to show one or more examples of harmful "nudging" practices. The sweep was carried out by the International Consumer Protection Enforcement Network (ICPEN), which brings together consumer protection agencies in more than 60 countries, including New Zealand.1-Day...

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