SkinKandy piercing deeper into NZ market

SkinKandy started in 2010 in Maroochydore, Queensland and now has more than 80 stores across Australia. (Image: Supplied)

John Anthony

Mon, 07 Jul 2025

Australian piercing chain SkinKandy is set to double its New Zealand footprint to 10 stores by the end of the year, with further expansion planned beyond that.Founded in 2010 in Maroochydore, Queensland, SkinKandy began as a franchise business. It was bought out by private equity around 2019 and transitioned to a fully corporate structure.The piercing and piercing jewellery chain has grown to more than 80 stores across Australia with 900,000 customers in its loyalty programme.Chief executive Dain Friis said NZ had long been on the company&rsquo...

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