Woolworths to Countdown to Woolworths: rebrand coming for NZ grocery giant

Countdown Richmond with new Woolworths signage. (Image: Woolworths)

Tue, 18 Jul 2023

Change is coming for Countdown through a name rebrand, a “refreshed” loyalty programme, and a $400 million investment into its store network.Countdown announced on Tuesday that Woolworths New Zealand will be rebranded back to Woolworths in early 2024, twelve years after the grocery giant finished changing its branding from Woolworths to Countdown.Woolworths NZ's group managing director, Spencer Sonn, said the supermarket retailer has been “working hard” to meet customers' needs and expectations, and it was time t...

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