Meet the CEO who gave 60,000 employees his cellphone number

Bjørn Gulden with All Blacks Beauden, Jordie and Scott Barrett. Adidas is a major partner of NZ Rugby. (Image: Instagram)

The Wall Street Journal

Sun, 21 Jan 2024

By Trefor MossA former professional football player, Bjørn Gulden says that when he took over Adidas just over a year ago, it felt as if the German sports giant was losing by four goals at halftime.Morale was down after the collapse of its Yeezy collaboration with rapper Kanye West, who now goes by Ye, and employees complained about a lack of transparency.In response, during his first "town hall" meeting, Gulden volunteered sensitive information including financial data and even gave out his cellphone number to all 60,000 emplo...

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