Sport

NZ-hosted women’s World Cup sets record viewing figures

Trevor McKewen
Fri, 01 Jul 2022

NZ-hosted women’s World Cup sets record viewing figures
Australia's Jess Jonassen after her one-handed catch of England's Katherine Brunt was an Insta hit. (Image: Getty)
Trevor McKewen
Fri, 01 Jul 2022
The White Ferns may have failed to fire in the recent ICC Women’s Cricket World Cup but in every other metric, the New Zealand-hosted tournament knocked it out of the park and reinforced the rise in spectator viewing of women’s sport. The event generated 1.64 billion views across the International Cricket Council’s (ICC) channels. That makes it the most engaged women’s event on record – and the cricket council's third biggest ever viewing total. Only the men’s 2019 World Cup and 2021 men’s Twen...

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