Covid-19 forced Xero to bigger profit than it wanted

Presenting in pre-covid-19 times

Fri, 13 Nov 2020

Xero's latest results put paid to doubts the company is capable of being hugely profitable, even if it was foisted on the software firm by the coronavirus crisis.All the things Xero couldn't do in the time of the coronavirus, such as host its Xerocon events or continue with other marketing activities such as regular roadshows, were a major reason why first-half net profit jumped more than 25 times to $34.5 million."We're long-term oriented. We have, and continue to have, a very strong intent to invest most of what we make back...

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