Google AdWords boosts risky investments to top of rankings

Promoters of unregulated investments use digital platforms to target ordinary mums and dads, the FMA says.

Wed, 09 Jul 2025

Peer-to-peer lender Go Lend is frustrated that online promotions for unregulated wholesale investments are popping up next to its retail offers.The registered financial service provider and licensed peer-to-peer lender is troubled enough that it has commissioned research on Google AdWords bidding to find out what keywords the offerers of wholesale products are paying to appear in front of.“Even when you google our name, wholesale investments seem to show up on Google ads underneath us,” Go Lend chief executive Luke Jackson said.&ldq...

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