Lack of awareness stalls Kogan Mobile’s NZ growth

Lack of awareness stalls Kogan Mobile’s NZ growth
Kogan.com's director of strategy Ross Metherell (Image: Supplied)
Henry Burrell
Mobile operator Kogan Mobile says a lack of consumer awareness of cheaper mobile options is the main barrier to its growth in New Zealand. Kogan Mobile launched in NZ in September 2019. At the time, Kogan.com founder Ruslan Kogan told media the service would “set a new standard for what Kiwis demand from mobile prepay providers”.When asked what Kogan Mobile’s biggest barrier to growth in NZ was, Ross Metherell, director of strategy at Kogan.com, had a one-word answer: “Awareness.”  Kogan Mobile is a mobil...

More Technology

Israeli firm Gigablue aims to cut CO2 and create jobs in NZ
Technology

Israeli firm Gigablue aims to cut CO2 and create jobs in NZ

Gigablue trials ocean-based carbon removal tech in NZ using patented particles.

Google revenue soars on AI boom
Technology

Google revenue soars on AI boom

Google is spending billions of dollars on infusing its products with AI capabilities.

The fund riding a surge of golden visa cash
Markets

The fund riding a surge of golden visa cash

Punakaiki has raised more in a few months from visa applicants than all of 2025.

The ‘tech bro’ approach to real estate
Property

The ‘tech bro’ approach to real estate

Tokenised property is coming, whether the regulators participate or not, experts say.

Maria Slade 25 Jul 2025