Technology
Sponsored by
chorus

Lack of awareness stalls Kogan Mobile’s NZ growth

Henry Burrell
Mon, 26 Jul 2021

Lack of awareness stalls Kogan Mobile’s NZ growth
Kogan.com's director of strategy Ross Metherell (Image: Supplied)
Henry Burrell
Mon, 26 Jul 2021
Mobile operator Kogan Mobile says a lack of consumer awareness of cheaper mobile options is the main barrier to its growth in New Zealand. Kogan Mobile launched in NZ in September 2019. At the time, Kogan.com founder Ruslan Kogan told media the service would “set a new standard for what Kiwis demand from mobile prepay providers”.When asked what Kogan Mobile’s biggest barrier to growth in NZ was, Ross Metherell, director of strategy at Kogan.com, had a one-word answer: “Awareness.”  Kogan Mobile is a mobil...

Not convinced yet?

Subscribe to our Daily News Update free newsletter.

Law & Regulation FREE
Cigna admits to wrongly lifting customers' cover and premiums
Ella Somers | Wed, 10 Aug 2022

Cigna Life Insurance has admitted to misleading more than 52,000 customers.

Listed Companies
ASX company assures it was aware of risks in buying TTR
Greg Hurrell | Wed, 10 Aug 2022

Three days after Australian mining company Manuka Resources Limited announced it was acquiring Trans-Tasman Resources Limited, a private members bill that could scupper its seabed mining hopes was drawn from the ballot.

Listed Companies
Millennium & Copthorne Hotels targets annual profit as pandemic bites
Riley Kennedy | Wed, 10 Aug 2022

The hotel operator recorded a net profit of $15.4 million for the six months to June 30.

Sponsored
A clearer path to the cloud

Step-by-step cloud transition can bring benefits, experts say.

Sponsored
Energy of the future: Why we need innovation

The Tomorrow’s Energy Today conference is looking at ways to develop a clean, affordable and reliable energy future, says Brendan Winitana, chair of the Sustainable Energy Association New Zealand (SEANZ).