Microsoft to contract out more software selling in the age of AI

(Image: Getty)

Mon, 28 Apr 2025

By Brody FordMicrosoft Corp. is planning to use third-party firms to handle more sales of software to small and mid-size customers, echoing efforts by its peers to adjust sales strategies in the age of artificial intelligence.Chief Commercial Officer Judson Althoff revealed the initiative to employees on Thursday, according to people familiar with the situation.'Commercial solution areas'Many of Microsoft’s in-house sellers will also be expected to offer a wider array of products rather than having narrow specialisations, employee...

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