Not just offsets: Vodafone’s plans to go green as it becomes One NZ

CEO Jason Paris doesn’t want One NZ to be “just an organisation that buys carbon credits to offset”. (Image: Vodafone NZ)

Ben Moore

Thu, 29 Sep 2022

Along with a name change to One New Zealand, Vodafone NZ will ditch the red in exchange for green as it heads toward a long-awaited branding change.In its new promotional video, chief executive Jason Paris walked in front of a green screen that displayed native flora.The message was clear: One NZ, the name by which Vodafone will be known come 2023, cared about the climate.Change, not offset When asked about it, Paris said the look was not so much about environmentalism, as Aotearoa NZ as a whole.“The richness of nature and of Aotearo...

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