Serato sale not a great rock‘n’roll swindle

Apps are getting touted as the big threat to DJ software. (Image: Serato)

Tue, 17 Oct 2023

The foreign suitor of Serato is playing down competition fears from the “extremely vocal” DJ industry, saying the terms of its US$65 million (NZ$109.8m) deal would be breached if the Kiwi software firm was blocked from selling to rival DJ hardware makers. DJ hardware and software market leader AlphaTheta – which is known principally through its Pioneer DJ brand – lodged an application with New Zealand’s Commerce Commission last week to buy Serato, having first flagged the transaction in July. The deal did...

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