Temu’s push into America pays off big time for Meta and Google

(Image: Getty)

Fri, 08 Mar 2024

By Dana Mattioli, Suzanne Vranica and Miles KruppaMeta Platforms’ top advertiser by revenue in 2023 was the e-commerce company Temu, an upstart discounter founded in China that has emerged as an increasingly potent force in American business.PDD Holdings, the parent company of Temu, spent nearly US$2 billion (NZ$3.2b) on advertisements last year at Meta, according to people familiar with the matter, surprising executives at the parent company of Facebook and Instagram. Temu also became one of Google’s top five advertisers by sp...

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