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The tech startup with a negative roadmap

Henry Burrell
Fri, 19 Nov 2021

The tech startup with a negative roadmap
Joyous intentionally only targets large corporate customers says Ruby Kolesky. (Image: supplied)
Henry Burrell
Fri, 19 Nov 2021
To get things done, Joyous has a big list of things its staff are not going to do.The three-year-old HR software startup uses what it calls a negative roadmap – a term coined by German executive Thomas Otter – to sideline non-essential work.Joyous co-chief executive Ruby Kolesky said she jumped at the chance to try out the method when company engineers said it would be great if they didn’t have to update the demo system for six months.“By putting it on there, we'll get everyone's blessing that we're not going...

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