Tip to companies: Beware of promoting AI in products

People are more comfortable buying AI-powered TVs than fridges - possibly for privacy reasons.

Mon, 30 Jun 2025

By Sean Captain It seems like it’s the latest marketing strategy: push the idea that your product or service has artificial intelligence in it.But recent research suggests that approach could backfire and turn off consumers. The effect is especially pronounced for offerings perceived to be riskier buys, such as a car or a medical-diagnostic service, say the researchers, who were from Washington State University and Temple University.“When we were thinking about this project, we thought that AI [artificial intelligence] will imp...

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