Wearable tech start-up launches US$200,000 crowdfunding campaign

Tue, 23 Jun 2015

By Fiona Rotherham June 23 (BusinessDesk) - Kiwi start-up I Measure U has launched a US$200,000 crowdfunding campaign today on Californian-based platform, Indiegogo, to raise funds to help manufacture its first wearable technology consumer product, offering discounted products as the return on investment. The two-year-old company has developed a sensor that measures human body movement through physiologically-based mathematical models and it’s hoping to release a consumer product, IMU-Run, in the new year for runners. It works by the runn...

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