The Wall Street Journal

A mother’s love – a bargain at $450 a year, plus fees

A mother’s love – a bargain at $450 a year, plus fees
Leaving mum for life in a college dorm can be a daunting prospect. (Image: Depositphotos)
The Wall Street Journal
By Tara WeissParents are hiring concierge services for their kids at university, leaving to professionals some duties usually done by mom, including hugsLike any good mother, Mindy Horwitz helped Emma Feirstein move into her college dorm room, got her an internship and took her to lunch when she had a bad day.Horwitz, though, is no relation. She raised three boys of her own and was a social worker before launching a concierge service for college students living away from home. At US$450 (NZ$760) a year, plus d...

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AFP 13 Sep 2025