The Wall Street Journal

Amazon can’t afford a race to the bottom

Amazon can’t afford a race to the bottom
(Image: Getty)
The Wall Street Journal
By Dan GallagherThe Everything Store can’t really do everything anymore. The trick for Amazon is focusing on the right things.Many things are looking much better for the e-commerce giant compared with a year ago. On Monday, Amazon formally launched advertising into its Prime Video streaming service. That could give further fuel to an ad business already generating nearly US$44 billion (NZ$72b) a year in revenue for Amazon, given that Prime Video is widely estimated to have the second-largest penetration in the US streaming market after Ne...

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