How Domino's plans to sell more pizzas

Domino's is planning to add to its menu this year – but what will the new item be? (Image: Supplied)

Fri, 02 Aug 2024

By Jennifer WilliamsDomino’s Pizza, the world’s largest pizza maker by sales and stores, delivers one in every three pizzas in the US. But it wants more.“Why shouldn’t we be one in two?” said Domino’s chief financial officer Sandeep Reddy. While the chain hasn’t set that as a specific target, Reddy said it is taking a number of steps to sell more pizzas and sides.The company is working to boost sales by making it easier for loyal customers to get rewards and is pumping up its offerings with a new y...

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