The Wall Street Journal

Why tweens can’t live without $62 face cream

Why tweens can’t live without $62 face cream
Many children are being encouraged to try cosmetics by influencers on social-media sites such as Instagram and TikTok. (Image: Depositphotos)
The Wall Street Journal
By Chavie LieberFor Christmas 2022, 11-year-old Charlotte asked for art supplies. For the Christmas just passed, she wanted face cream.A wish list Charlotte made for her family included a lactic-acid peeling solution, a beta-hydroxy acid exfoliant, an antioxidant cleanser, and a vitamin B5 serum.“I just really love skincare,” said Charlotte, who lives in the Central Valley of California. “Serums are my favourite because some cool down your face and others give you glowy skin.”Tween girls, as defined between the ages of n...

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Staff reporters 01 Apr 2025