Young women are starting to recession-proof their lives

(Image: WSJ)

Sun, 20 Apr 2025

By Ann-Marie AlcantaraCall it a new recession indicator: Young women who not long ago splashed out on self-care, tickets to Taylor Swift’s Eras tour and “Barbie” are pulling back on their spending.Searches in the US for “press on nails” are up 10% since February, and “blonde to brunette hair” is up 17% in the same period, according to Google.Miranda McClellan recently started skipping manicures. She also considered going back to brown hair last month, because staying brunette is easier on the budget.The...

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